Data protection

Privacy Policy

The controller responsible for data processing is:

Eike Hastedt

Bookenburgweg 1

44319 Dortmund

Email: datenschutz@hastedt-ecommerce.de

We are pleased that you are interested in our website. The protection of your privacy is very important to us. Below we inform you in detail about how we handle your data.

1. Access data and hosting

You can visit our web pages without providing any information about yourself. Each time a website is accessed, the web server automatically stores a so-called server log file, which contains, for example, the name of the requested file, your IP address, date and time of access, the amount of data transferred and the requesting provider (access data) and documents the access. These access data are evaluated exclusively for the purpose of ensuring trouble-free operation of the site as well as improving our services. This serves to safeguard our legitimate interests in a correct presentation of our services within the framework of a balancing of interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. All access data will be deleted at the latest seven days after the end of your visit to the site. All access data will only be processed for as long as is necessary to achieve the processing purposes mentioned above.

1.1 Hosting

The services for hosting and displaying the website are partly provided by our service providers as part of processing on our behalf. Unless otherwise explained in this privacy policy, all access data as well as all data collected in forms provided for this purpose on this website are processed on their servers. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

1.2 Content Delivery Network

For the purpose of shorter loading times, we use a so-called Content Delivery Network („CDN“) for some of our offers. With this service, content, e.g. large media files, is delivered via regionally distributed servers of external CDN service providers. Therefore, access data is processed on the servers of the service providers. Our service providers act for us as processors within the framework of order processing. Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission.  If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

2. Data processing for contract handling and for contacting us

2.1 Data processing for contract handling

For the purpose of contract fulfilment (incl. enquiries about and processing of any existing warranty and performance disruption claims as well as any statutory update obligations) pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we collect personal data if you voluntarily provide it to us in the context of your order. Mandatory fields are marked as such, as in these cases we absolutely need the data for contract handling and we cannot send the order without this information. Which data is collected can be seen from the respective input forms.

Further information on the processing of your data, in particular on the transfer to our service providers for the purpose of order, payment and shipping processing, can be found in the following sections of this privacy policy. After complete fulfilment of the contract, your data will be restricted for further processing and deleted after expiry of the tax and commercial law retention periods in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

2.2 Customer account

Provided that you have given your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR by deciding to open a customer account, we use your data for the purpose of opening the customer account and for storing your data for further future orders on our website. You can delete your customer account at any time, either by sending a message to the contact option described in this privacy policy or via a function provided for this purpose in the customer account. After deletion of your customer account, your data will be deleted unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

 Contacting us

In the context of customer communication, we collect personal data to process your enquiries pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR if you voluntarily provide this data to us when contacting us (e.g. via contact form, live chat tool or e-mail). Mandatory fields are marked as such, as in these cases we absolutely need the data to process your enquiry. Which data is collected can be seen from the respective input forms. After complete processing of your enquiry, your data will be deleted, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

 Live chat tool WhatsApp

For the purpose of customer communication, we use the live chat tool of WhatsApp Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland („WhatsApp“). This serves to safeguard our overriding legitimate interests in effective and improved customer communication in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR. WhatsApp acts as a processor on our behalf. The telephone numbers stored by us on our mobile device are automatically processed on servers of Meta companies with their headquarters at 1601 Willow Road, Menlo Park, California 94025, USA. Only telephone numbers of customers who have previously contacted us via WhatsApp and therefore already accepted the terms of use and privacy policy of WhatsApp are stored.

Our service providers are based and/or use servers in the following countries for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection: USA, Israel, United Kingdom.

The adequacy decision for the USA applies as the basis for the transfer to a third country, insofar as the respective service provider is certified.  Certification is in place.

Our service providers are based and/or use servers in the following countries: Singapore.
There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: standard data protection clauses of the European Commission.

3. Data processing for the purpose of shipping handling

For the fulfilment of the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR, we pass on your data to the shipping service provider commissioned with the delivery, insofar as this is necessary for the delivery of ordered goods. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

 Transfer of data to shipping service providers for shipping notification purposes

If you have given us your express consent during or after your order, we will pass on your e-mail address to the selected shipping service provider on the basis of this consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR so that they can contact you before delivery for the purpose of announcing or coordinating the delivery.
You can revoke your consent at any time by sending a message to the contact option described in this privacy policy or directly to the shipping service provider using the contact address listed below. After revocation, we will delete the data you provided for this purpose, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

4. Data processing for payment handling

When processing payments in our online shop, we work together with the following partners: technical service providers, credit institutions, payment service providers.

4.1 Data processing for transaction handling

Depending on the selected payment method, we pass on the data required to process the payment transaction to our technical service providers or to the commissioned credit institutions or to the selected payment service provider, insofar as this is necessary to process the payment. This serves the fulfilment of the contract pursuant to Art. 6 para. 1 sentence 1 lit. b GDPR. In some cases, the payment service providers collect the data required for payment processing themselves, e.g. on their own website or via a technical integration in the order process. In this respect, the privacy policy of the respective payment service provider applies.

Depending on the selected payment method, data may be transferred to third countries outside the EU/EEA for which the European Commission has determined by decision that there is an adequate level of data protection. Insofar as data is transferred to third countries outside the EU/EEA for which the European Commission has not issued a decision on an adequate level of data protection, cooperation is based on standard data protection clauses of the European Commission.

If you have any questions about our partners for payment processing or the basis of our cooperation with them, please contact us using the contact option specified in this privacy policy.

4.2 Data processing for the purpose of fraud prevention and optimisation of our payment processes

We may provide the aforementioned service providers with additional data, which they use together with the data necessary for payment processing for the purpose of fraud prevention and optimisation of our payment processes (e.g. invoicing, handling disputed payments, support for accounting). This serves, pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR, to safeguard our overriding legitimate interests in protecting ourselves against fraud and in efficient payment management within the framework of a balancing of interests.

4.3 Credit check

If we provide advance services (for purchases on account), we obtain an identity and credit information from specialised service companies (credit agencies). For this purpose, we transmit your personal data required for a credit check to the following company:

Creditpass
Mehlbeerenstraße 2
82024 Taufkirchen

This serves to safeguard our overriding legitimate interests pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR in assessing the creditworthiness and willingness to pay of our potential customers before concluding the contract and thus in avoiding purchase price defaults, and is necessary for the conclusion of the contract pursuant to Art. 22 para. 2 lit. a GDPR. Appropriate measures to safeguard your rights, freedoms and legitimate interests are taken into account. You have the option of presenting your point of view and contesting the decision by contacting us via the contact option described in this privacy policy. After complete fulfilment of the contract, your data processed for this purpose will be deleted unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

4.4 Instalment payment option

If you choose the instalment payment option and grant the data protection consent required for this in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, personal data (first name, last name, address, email, telephone number, date of birth, IP address, gender) together with data required for transaction handling (product, invoice amount, due dates, total amount, invoice number, taxes, currency, order date and order time) will be transmitted to our partner Klarna Bank AB (publ), Chausseestrasse 117, 10115 Berlin, Sweden for the purpose of handling this payment method.
In order to verify the customer's identity or creditworthiness, our partner carries out checks and enquiries with publicly accessible databases and credit agencies. The providers from whom information and, where applicable, creditworthiness information is obtained on the basis of mathematical-statistical procedures, as well as further details on the processing of your data after transmission to our partner Klarna Bank AB (publ) can be found in their privacy policy, which you can access here: https://www.klarna.com/de/datenschutz-und-sicherheit/
Our partner Klarna Bank AB (publ) uses the information received on the statistical probability of default to make a balanced decision about the establishment, execution or termination of the contractual relationship. You have the possibility to present your point of view and to challenge the decision by contacting our partner Klarna Bank AB (publ). The consent to the transfer of data granted in the order process can be revoked at any time, also without giving reasons, with effect for the future by contacting us.

5. Advertising by e-mail

5.1 E-mail newsletter with registration, newsletter tracking with separate consent

If you register for our newsletter, we use the data required for this or separately provided by you to regularly send you our e-mail newsletter based on your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR. You can unsubscribe from the newsletter at any time, either by sending a message to the contact option described below or via a link provided for this purpose in the newsletter. After unsubscribing, we delete your e-mail address from the recipient list, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

If you have additionally given us your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to analyse our newsletters, we will also analyse your interaction with our newsletter by measuring, storing and evaluating opening rates and click rates for the purpose of designing future newsletter campaigns („newsletter tracking“).

For this analysis, the emails sent contain single-pixel technologies (e.g. so-called web beacons, tracking pixels), which are stored on our website. For the evaluations, we link in particular the following „newsletter data“

• the page from which the page was requested (so-called referrer URL),
• the date and time of access,
• a description of the type of web browser used,
• the IP address of the requesting computer,
• the e-mail address,
• the date and time of registration and confirmation

and the single-pixel technologies with your e-mail address or your IP address and, if applicable, an individual ID. Links contained in the newsletter may also contain this ID.

You can unsubscribe from newsletter tracking at any time, either by sending a message to the described contact option or via a link provided for this purpose in the newsletter.

The information is stored for as long as you are subscribed to the newsletter.

5.2 Newsletter dispatch

The newsletter and the newsletter tracking described above may also be sent by our service providers as part of processing on our behalf. If you have any questions about our service providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

Our service providers are based and/or use servers in the following countries for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection: USA, Canada.

The adequacy decision for the USA applies as the basis for data transfers to third countries, provided that the respective service provider is certified.  Until our service providers are certified, data transfers continue to be based on the following: standard data protection clauses of the European Commission.

Our service providers are based and/or use servers in the following countries: India. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: standard data protection clauses of the European Commission.

6. Cookies and other technologies

6.1 General information

In order to make visiting our website attractive and to enable the use of certain functions, we use technologies on various pages, including so-called cookies. Cookies are small text files that are automatically stored on your end device. Some of the cookies we use are deleted again after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and allow us to recognise your browser on your next visit (persistent cookies). You can find the duration of storage in the overview in the cookie settings of your web browser.

Protection of privacy on end devices

When using our online services, we use technologies that are strictly necessary to provide the telemedia service expressly requested. In this respect, the storage of information on your end device or access to information already stored on your end device does not require your consent.

For functions that are not strictly necessary, the storage of information on your end device or access to information already stored on your end device requires your consent. We would like to point out that if you do not give consent, parts of the website may not be fully usable. Any consents you may have given remain in place until you adjust or reset the corresponding settings on your end device.

Any subsequent data processing by cookies and other technologies

We use such technologies that are absolutely necessary for the use of certain functions of our website. These technologies collect and process the IP address, time of visit, device and browser information as well as information about your use of our website. This serves to safeguard our overriding legitimate interests in an optimised presentation of our services in accordance with Art. 6 para. 1 sentence 1 lit. f GDPR within the framework of a balancing of interests.

We also use technologies to fulfil the legal obligations to which we are subject (e.g. to be able to prove consents to the processing of your personal data) as well as for web analytics and online marketing. Further information on this, including the respective legal basis for data processing, can be found in the following sections of this privacy policy. We may also use technologies that are not individually listed in this privacy policy. You can find more detailed information on these technologies, including the respective legal basis for data processing, on the Usercentrics platform. You can access this by clicking on the fingerprint button in the lower right or left corner of the page.

Cookie settings

You can find the cookie settings for your browser via the following links: Microsoft Edge™ / Safari™ / Chrome™ / Firefox™ / Opera™

If you have consented to the use of technologies in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, you can revoke your consent at any time by sending a message to the contact option described in the privacy policy. Alternatively, you can click on the fingerprint button in the lower right or left corner of the page. If you do not accept cookies, the functionality of our website may be limited.

6.2 Use of Usercentrics Consent Management Platform for managing consents

On our website we use the Usercentrics Consent Management Platform („Usercentrics“) to inform you about the cookies and other technologies we use on our website, as well as to obtain, manage and document your consent, where legally required, to the processing of your personal data by these technologies. This is necessary in accordance with Art. 6 para. 1 sentence 1 lit. c GDPR to fulfil our legal obligation pursuant to Art. 7 para. 1 GDPR to be able to prove your consent to the processing of your personal data, to which we are subject. Usercentrics is a service offered by Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, which processes your data on our behalf. When you visit our website, the web server of Usercentrics stores a so-called server log file, which also contains your anonymised IP address, date and time of the visit, device and browser information as well as information about your consent behaviour. Your data will be deleted after three years, unless you have expressly consented to further use of your data in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR or we reserve the right to use data beyond this, which is permitted by law and about which we inform you in this policy.

Our service providers are based and/or use servers in the following countries for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection: USA.

The adequacy decision for the USA applies as the basis for the transfer to a third country, insofar as the respective service provider is certified.  Certification is in place.

7. Use of cookies and other technologies

We use the following cookies and other technologies of third-party providers on our website. Unless otherwise specified for the individual technologies, this is done on the basis of your consent pursuant to Art. 6 para. 1 sentence 1 lit. a GDPR. After the purpose ceases to apply and we stop using the respective technology, the data collected in this context will be deleted. You can revoke your consent at any time with effect for the future. Further information about your options for revocation can be found in the section "Cookies and other technologies". Further information, including the basis of our cooperation with the individual providers, can be found under the description of the individual technologies. If you have any questions about the providers and the basis of our cooperation with them, please contact us using the contact option described in this privacy policy.

7.1 Use of Google services

We use the technologies described below of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland („Google“). The information automatically collected by Google technologies about your use of our website is usually transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement on joint controllership pursuant to Art. 26 GDPR for the respective technology. Further information on data processing by Google can be found in the Google Privacy Policy.

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection. 

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. 

 Google Analytics

For the purpose of website analysis, data (IP address, time of visit, device and browser information as well as information about your use of our website) is automatically collected and stored with Google Analytics, from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. If you visit our website from the EU, your IP address will be stored on a server located in the EU for the derivation of location data and then immediately deleted before the traffic is forwarded to further Google servers for processing. Data processing is carried out on the basis of an agreement on order processing by Google.

For the purpose of optimised marketing of our website, we use the so-called User-ID function. With this function, we can assign your interaction data from one or more sessions on our online services to a unique, permanent ID and thus analyse your user behaviour across devices and sessions.

For web analytics and advertising purposes, the DoubleClick cookie enables your browser to be recognised when visiting other websites via the extension function of Google Analytics. Google will use this information to compile reports on website activities and to provide other services associated with website use.

If you do not give us your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to use Google Analytics, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. To close gaps in web analytics through behavioural and conversion modelling, pings with data (user agent, information about your consent behaviour, screen resolution, IP address) are sent to Google.

 Google AdSense

Our website markets advertising space for third-party advertisements via Google AdSense. These advertisements are displayed to you in various places on this website. Via the so-called DoubleClick cookie, the display of interest- based advertising is enabled by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) and automatically assigning a pseudonymous user ID, with the help of which interests are determined based on visits to this and other websites.

 Google Ads

For advertising purposes in Google search results and on third-party websites, the so-called Google Remarketing cookie is set when you visit our website, which automatically enables interest-based advertising by collecting and processing data (IP address, time of visit, device and browser information as well as information about your use of our website) using a pseudonymous cookie ID and based on the pages you visit. Further data processing only takes place if you have activated the "personalised advertising" setting in your Google account. If you are logged into Google while visiting our website in this case, Google will use your data together with Google Analytics data to create and define target group lists for cross-device remarketing.

If you do not give us your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR to use Google Ads, no cookies will be stored on or read from your device. The data processing described in the previous paragraphs will not take place. To close gaps in web analytics through behavioural and conversion modelling, pings with data (user agent, information about your consent behaviour, screen resolution, IP address, page URL, information about ad clicks in URL parameters) are sent to Google. Your IP address is used to derive the IP country.

 Google Tag Manager

With the help of Google Tag Manager, we can manage various codes and services on our website. When individual tags are implemented, Google may also process personal data (e.g. IP address, online identifiers (including cookies)). Data processing is carried out on the basis of an agreement on order processing by Google.

Using Google Tag Manager makes it possible to integrate various services/technologies.
If you do not wish individual tracking services to be used and have therefore deactivated them, this deactivation will remain in place for all affected tracking tags that are integrated via Google Tag Manager.

 YouTube video plugin

To integrate third-party content, data (IP address, time of visit, device and browser information) is collected via the YouTube video plugin in the extended data protection mode used by us, transmitted to Google and subsequently processed by Google, but only if you play a video.

7.2 Use of Microsoft services

We use the technologies described below of Microsoft Ireland Operations Ltd., One Microsoft Place, South County Business Park, Leopardstown, Dublin 18, D18 P521, Ireland („Microsoft“). Data processing is carried out on the basis of an agreement on joint controllership pursuant to Art. 26 GDPR. The information automatically collected by Microsoft technologies about your use of our website is usually transmitted to a server of Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA and stored there. Further information on data processing by Microsoft can be found in the Microsoft Privacy Policy.

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection. 

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. 

For website analysis and event tracking, we measure your subsequent user behaviour via Microsoft Advertising Universal Event Tracking (UET) if you have reached our website via an advertisement from Microsoft Advertising. Cookies may be used and data (IP address, time of visit, device and browser information as well as information about your use of our website based on events we specify such as visiting a page or subscribing to a newsletter) collected, from which usage profiles are created using pseudonyms. Insofar as your internet-enabled devices are linked to your Microsoft account and you have not deactivated the "interest-based advertising" setting in your Microsoft account, Microsoft can create reports on usage behaviour (in particular cross-device user numbers), even if you change your end device, so-called "cross-device tracking". We do not process personal data in this respect; we only receive statistics based on Microsoft UET.

7.3 Use of Facebook services

 Use of Facebook Pixel

We use the Facebook Pixel within the framework of the technologies described below of Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland („Facebook (by Meta)“ or “Meta Platforms Ireland“). With the Facebook Pixel, data (IP address, time of visit, device and browser information as well as information about your use of our website based on events we define such as visiting a page or subscribing to a newsletter) is automatically collected and stored, from which usage profiles are created using pseudonyms. As part of the so-called extended matching, information that can be used to identify individuals (e.g. names, email addresses and telephone numbers) is also collected and stored in hashed form for matching purposes. For this purpose, when you visit our website, a cookie is automatically set by the Facebook Pixel, which enables the browser to be recognised when visiting other websites using a pseudonymous cookie ID. Facebook (by Meta) will combine this information with other data from your Facebook account and use it to compile reports on website activities and to provide other services associated with website use, in particular personalised and group-based advertising.
The information automatically collected by Facebook (by Meta) technologies about your use of our website is generally transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Further information on data processing by Facebook can be found in the Facebook (by Meta) Privacy Policy.
Our service providers are based and/or use servers in the following countries for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.
The adequacy decision for the USA applies as the basis for data transfers to third countries, provided that the respective service provider is certified.  Certification is in place.

Our service providers are based and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: standard data protection clauses of the European Commission.

 Facebook analytics

Within the framework of the Facebook Business Tools, statistics on visitor activities on our website are compiled from the data collected with the Facebook Pixel about your use of our website. Data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta). Our analysis serves the optimal presentation and marketing of our website.

 Facebook Ads (Ads Manager)

We advertise this website on Facebook (by Meta) and on other platforms via Facebook Ads. We determine the parameters of the respective advertising campaign. Facebook (by Meta) is responsible for the exact implementation, in particular the decision on the placement of the adverts with individual users. Unless otherwise specified for the individual technologies, data processing is carried out on the basis of an agreement on joint controllership pursuant to Art. 26 GDPR. Joint controllership is limited to the collection of the data and its transfer to Meta Platforms Ireland. The subsequent data processing by Meta Platforms Ireland is not covered by this.

On the basis of the statistics on visitor activities on our website created via Facebook Pixel, we operate group- based advertising on Facebook (by Meta) via Facebook Custom Audience, by defining the properties of the respective target group. As part of the extended matching carried out to define the respective target group (see above), Facebook (by Meta) acts as our processor.

On the basis of the pseudonymous cookie ID set by the Facebook Pixel and the data collected about your usage behaviour on our website, we operate personalised advertising via Facebook Pixel Remarketing.

Via Facebook Pixel Conversions we measure your subsequent usage behaviour for website analytics and event tracking if you have reached our website via an advert from Facebook Ads. Data processing is carried out on the basis of an agreement on order processing by Facebook (by Meta).

7.4 Other providers of web analytics and online marketing services

 Use of Matomo as a software solution for web analytics

For the purpose of website analytics, data (IP address, time of visit, device and browser information as well as information about your use of our website) is automatically collected and stored using the Matomo software of InnoCraft Ltd., 7 Waterloo Quay, PO Box 625, 6140 Wellington, New Zealand, from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data about the bearer of the pseudonym without separate, express consent. Data processing by Matomo takes place on our servers.

 Use of Hotjar for web analytics

For the purpose of website analytics, data (IP address, time of visit, device and browser information as well as information about your use of our website) is automatically collected and stored using technologies of Hotjar Ltd., Dragonara Business Centre 5th Floor, Dragonara Road, Paceville St Julian's STJ 3141, Malta („Hotjar“), from which usage profiles are created using pseudonyms. Cookies may be used for this purpose. The pseudonymised usage profiles are not merged with personal data about the bearer of the pseudonym without separate, express consent. Hotjar acts as a processor on our behalf.

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection. 

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. 

 Use of Pinterest Tag for web analytics and advertising purposes

For web analytics and advertising purposes on Pinterest and on third-party websites, technologies from Pinterest Europe Ltd., Waterloo Exchange, 3rd Floor, Waterloo Road, Dublin 4, Ireland („Pinterest“), automatically collect and process data (IP address, time of visit, device and browser information as well as information about your use of our website based on events we define such as visiting a page or subscribing to a newsletter) using a pseudonymous cookie ID and based on the pages you visit, to enable interest-based advertising. Usage profiles are created from the collected data using pseudonyms. Pinterest will combine this information with other data from your Pinterest account and use it to compile reports on website activities and to provide other services associated with website use. We have no influence on data processing by Pinterest and only receive statistics based on Pinterest Tag. In this way, we measure your subsequent usage behaviour for website analytics and event tracking if you have reached our website via an advert from Pinterest. The information automatically collected by Pinterest is generally transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there. Data processing is carried out on the basis of an agreement on joint controllership pursuant to Art. 26 GDPR.

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection. 

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. 

8. Integration of the Trusted Shops Trustbadge / other widgets

If you have given your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, Trusted Shops widgets are integrated on this website for displaying Trusted Shops services (e.g. trustmark, collected reviews) and for offering Trusted Shops products for buyers after an order.

The Trustbadge and the services advertised with it are an offer of Trusted Shops SE, Subbelrather Str. 15C, 50823 Cologne ("Trusted Shops"), with whom we are jointly responsible under data protection law pursuant to Art. 26 GDPR. We inform you below within the framework of these data protection notices about the essential contractual contents in accordance with Art. 26 para. 2 GDPR.

Within the framework of the joint controllership between us and Trusted Shops SE, please preferably contact Trusted Shops using the contact options listed in the data protection information for questions regarding data protection and to exercise your rights. Regardless of this, you can always contact the controller of your choice. Your enquiry will then, if necessary, be forwarded to the other controller for a response.

 Data processing when integrating the Trustbadge / other widgets

The Trustbadge is provided by a US content delivery network (CDN) provider. An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which for the USA can be retrieved here. Service providers used in the USA are usually certified under the EU-U.S. Data Privacy Framework (DPF). Further information can be found here. If service providers used are not certified under the DPF, standard contractual clauses have been concluded as an appropriate safeguard.

When the Trustbadge is accessed, the web server automatically stores a so-called server log file, which also contains your IP address, date and time of access, amount of data transferred and the requesting provider (access data) and documents the access. The IP address is anonymised immediately after collection, so that the stored data can no longer be assigned to you personally. The anonymised data is used in particular for statistical purposes and for error analysis.

 Data processing after completion of the order

If you have given your consent, the Trustbadge accesses order information (order total, order number, any product purchased) as well as the e-mail address stored on your end device after completion of the order and your e-mail address is hashed by a cryptological one-way function. The hash value is then transmitted to Trusted Shops together with the order information in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR.
This serves to check whether you are already registered for Trusted Shops services. If this is the case, further processing is carried out in accordance with the contractual agreement concluded between you and Trusted Shops. If you are not yet registered for the services or do not give your consent to the automatic recognition via the Trustbadge, you will subsequently be given the opportunity to register manually for the use of the services or to complete the protection within the framework of your existing user agreement.

For this purpose, after you complete your order, the Trustbadge accesses the following information stored on the end device you use: order total, order number and e-mail address. This is necessary so that we can offer you buyer protection. Data is only transmitted to Trusted Shops if you actively decide to conclude buyer protection by clicking on the corresponding button in the so-called Trustcard. If you decide to use the services, further processing will be based on the contractual agreement with Trusted Shops pursuant to Art. 6 para. 1 lit. b GDPR in order to be able to complete your registration for buyer protection and secure the order, and to be able to send you rating invitations by e-mail afterwards, if applicable.

Trusted Shops uses service providers in the areas of hosting, monitoring and logging. The legal basis is Art. 6 para. 1 lit. f GDPR for the purpose of ensuring trouble-free operation. Processing may take place in third countries (USA, Great Britain and Israel). An adequate level of data protection is ensured in each case by an adequacy decision of the EU Commission, which can be retrieved for the USA here, for Great Britain here and for Israel here. Service providers used in the USA are usually certified under the EU-U.S. Data Privacy Framework (DPF). Further information can be found here. If service providers used are not certified under the DPF, standard contractual clauses have been concluded as an appropriate safeguard.

9. Social media

 Social buttons from Facebook (by Meta), Instagram (by Meta), Pinterest, WhatsApp

We use social buttons from social networks on our website. These are only integrated into the page as HTML links so that no connection is yet established with the servers of the respective provider when you call up our website. If you click on one of the buttons, the website of the respective social network will open in a new window of your browser. There you can, for example, click the Like or Share button.

 Our online presence on Facebook (by Meta), Instagram (by Meta), YouTube, Pinterest

Provided that you have given your consent to the respective social media operator in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, your data will be automatically collected and stored when you visit our online presences on the above-mentioned social media for market research and advertising purposes, from which usage profiles are created using pseudonyms. These can be used, for example, to place adverts inside and outside the platforms that presumably correspond to your interests. Cookies are generally used for this purpose. Detailed information on the processing and use of the data by the respective social media operator as well as a contact option and your rights and settings options to protect your privacy can be found in the data protection notices of the providers linked below. If you still need help in this regard, you can contact us.

Facebook (by Meta) is an offer of Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland („Meta Platforms Ireland“). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Facebook (by Meta) is generally transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, California 94025, USA and stored there. Data processing in the context of visiting a Facebook (by Meta) fan page is carried out on the basis of an agreement on joint controllership pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here.

Our service providers are based and/or use servers in the following countries for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA applies as the basis for data transfers to third countries, provided that the respective service provider is certified.  Certification is in place.

Our service providers are based and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: standard data protection clauses of the European Commission.

Instagram (by Meta) is an offer of Meta Platforms Ireland Ltd., Block J, Serpentine Avenue, Dublin 4, Ireland („Meta Platforms Ireland“). The information automatically collected by Meta Platforms Ireland about your use of our online presence on Instagram is generally transmitted to a server of Meta Platforms, Inc., 1601 Willow Road, Menlo Park, CA 94025, USA, Menlo Park, California 94025, USA and stored there. Data processing in the context of visiting an Instagram (by Meta) fan page is carried out on the basis of an agreement on joint controllership pursuant to Art. 26 GDPR. Further information (information on Insights data) can be found here.

Our service providers are based and/or use servers in the following countries for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection: USA, Canada, Japan, South Korea, New Zealand, United Kingdom, Argentina.

The adequacy decision for the USA applies as the basis for data transfers to third countries, provided that the respective service provider is certified.  Certification is in place.

Our service providers are based and/or use servers in the following countries: Australia, Hong Kong, India, Indonesia, Malaysia, Singapore, Thailand, Taiwan, Brazil, Mexico. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on the following safeguards: standard data protection clauses of the European Commission.

YouTube is an offer of Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland („Google“). The information automatically collected by Google about your use of our online presence on YouTube is generally transmitted to a server of Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA and stored there.

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection. 

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. 

Pinterest is an offer of Pinterest Europe Ltd., Waterloo Exchange, 3rd Floor, Waterloo Road, Dublin 4, Ireland („Pinterest“). The information automatically collected by Pinterest about your use of our online presence on Pinterest is generally transmitted to a server of Pinterest, Inc., 505 Brannan St., San Francisco, CA 94107, USA and stored there.

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA for which the European Commission and the Swiss Federal Council have determined by decision that there is an adequate level of data protection. 

Our service providers are based and/or use servers in countries outside Switzerland, the EU and the EEA. There is no adequacy decision of the European Commission and the Swiss Federal Council for these countries. Our cooperation with them is based on standard data protection clauses of the European Commission. 

10. Contact options and your rights

10.1 Your rights

As a data subject, you have the following rights:

• pursuant to Art. 15 GDPR, the right to request information about your personal data processed by us as specified therein;
• pursuant to Art. 16 GDPR, the right to request the immediate rectification of incorrect or completion of your personal data stored by us;
• pursuant to Art. 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is required
  • for exercising the right to freedom of expression and information;
  • for fulfilment of a legal obligation;
  • for reasons of public interest; or
  • for the establishment, exercise or defence of legal claims;
• pursuant to Art. 18 GDPR, the right to request the restriction of the processing of your personal data, insofar as
  • the accuracy of the data is contested by you;
  • the processing is unlawful, but you oppose its deletion;
  • we no longer need the data, but you require it for the establishment, exercise or defence of legal claims; or
  • you have objected to the processing pursuant to Art. 21 GDPR;
• pursuant to Art. 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;
• pursuant to Art. 77 GDPR, the right to lodge a complaint with a supervisory authority. As a rule, you can contact the supervisory authority at your habitual place of residence or workplace or at our registered office for this purpose.

10.2 Contact options

If you have any questions about the collection, processing or use of your personal data, or if you require information, rectification, restriction or deletion of data as well as revocation of any consents granted or objection to a specific data use, please contact us directly using the contact details in our imprint.

Data protection officer:
Trusted Shops SE
Subbelrather Str. 15c
50823 Cologne
Germany

dsgvo@trustedshops.de